Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.
Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. It is much more complicated than that. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command.
G Systems designers are experienced and have create end to end marketing collaterals. We offer Branding, Id Cards, Brochures, Leaflets, Posters, signs, Product data sheets, Product white papers, Product Packaging and Newsletters.